Advertising financial services is a difficult task. A potential client needs to arouse interest, inspire him with confidence and comply with all the norms of the law.
During the work, advertising campaigns were launched in 10 regions of Russia, each of which took into account the local characteristics of the target audience and the individual goals of the branch.
In total, more than 30 unique advertising campaigns of various directions were developed – from advertising free seminars to opening individual investment accounts.
Facebook Instagram and Facebook social networks have been used by more than 350,000 people from the target audience to contact the Finam brand.
In any advertising campaign, the main thing is the result. During the work, almost 3,000 unique leads were collected, many of which became real customers of Finam.