The concept of the restaurant implies the rapid preparation of high-quality dishes and is ideal for those people whose life passes «on the fly» and those who simply value their time. Our task included comprehensive branding and naming was one of the first stages. The "ne hochu gotovit" option was ideally suited to the concept of this format, was interesting and non-standard.
The logo of the restaurant was a sloth hanging on a rolling pin against the background of fried eggs. Cute animal has become the personification of warmth and unwillingness to cook with your own hands.
Для ресторана разработан дизайн упаковки, униформы и другие элементы корпоративной айдентики, такие, как наклейки, визитки и вывеска.